smartDRAFT™
smartDRAFT™ - New compact system offers professional draught beer for low volume outlets
Micro Matic has launched a mobile, all-in-one beer dispensing system designed for professional operations selling less than 50 HL per year, equalling 17 litres per day.
The unit dispenses draught beer of any brand, giving caterers or outlets like small hotel bars or restaurants a way to offer a deluxe, affordable alternative to bottles or cans. Lower volume venues with traditional dispensing systems can now also avoid the risk of serving flat or contaminated beer.
“Outlets with ordinary systems but small volumes in turnover usually turn out to be uneconomical for breweries,” says Allan Jørgensen, Micro Matic’s Marketing and Product Manager. “Those systems require service staff for installation and maintenance. Beer might sit stagnant in the lines for several days, which over time contaminates the lines and affects the beer quality.”
Unlike ordinary systems, smartDRAFT™ does not need brewery maintenance staff for set-up or cleaning.
Repositioning draught beer
As worldwide beer production grows, the draught market has suffered. In the decade up to 2003, for instance, German draught sales fell 13%, or 13.8 million HL. In the U.S. in that period, the share of draught beer fell 15%, or 25.5 million HL.
Meanwhile, seven of 10 global outlets serve less than 50 HL/year. “But these outlets represent the fastest growing segment in the global brewing industry,” says Jørgensen. “With smartDRAFT™, we’re repositioning draught beer to help breweries capture a higher value in this market.”
Three components
smartDRAFT’s ™ three components keg, tap and cooler keep set-up and operation simple.
The stainless steel smartDRAFT™ Keg holds 10 litres. An enclosed CO2 chamber eliminates the need for external gas supply. The CO2 does not get in contact with the beer until it reaches the smartDRAFT™ Tap, the heart of the system. The tap integrates directly into the keg with a short, disposable, one-way beer line. A new beer line is fitted with each new keg, ensuring top hygiene.
The keg is fixed in the smartDRAFT™ Cooler, which uses innovative technology to chill beer quickly to drinking temperature. An extra prechiller unit is also available.
“Further, the pre-set, plug and play system does not allow any type of pressure or flow re-adjustment by users, meaning a beer’s presentation will be exactly as it was intended from the brewery”, Jørgensen says.
Micro Matic developed smartDRAFT™ together with keg specialists Schäfer Werke and the beverage cooling experts IMI Cornelius.
For more information
|
