A global market-leader
Founded in 1953 and headquartered in Odense, Denmark, Micro Matic is a global market-leading supplier of beverage dispense solutions and services. We serve as a one-stop shop for dispense equipment, point-of-sale equipment, cooling technologies, complete dispense solutions and expert services.
From cozy local bars and hip brewpubs to huge stadiums and sprawling supermarket chains, our customers rely on us every day to keep their beverages flowing reliably, efficiently, safely, and with maximum product freshness, flavor and temperature. To meet these exacting demands, we rely on a proven set of capabilities, including our command of market insights, an innovation-heavy heritage and mindset, vast experience with complex collaborative products, expertise in digital journeys, and state-of-the-art manufacturing methods and facilities.
As part of our customers’ supply chain – and as responsible corporate citizens – we work tirelessly to minimize negative impacts on the environment and other QHSE parameters. Comprehensive documentation of our QHSE performance is naturally also a part of this work.
always nearby
Key facts
and figures
Founded
1953
Countries served
+150
MM turnover 23–24
€339
- 50+ years producing keg spears
- Headquarters in Odense, Denmark
- Privately held by the Nielsen families
- Local presence worldwide
- Over 1600 employees
- Eight respected brands
- 11 factories on three continents
Family values
Micro Matic has been owned by a pair of families over three generations, and our 70-year history as a family business shapes the way we operate and work with customers every day. Your satisfaction makes all the difference, because our reputation depends on it.
And when Micro Matic talks reputation, we never just mean business – We mean family.
The Nielsen families today
Our approach
to doing business
Customers first
At Mirco Matic, everything we do starts and ends with you, our customers. You are the reason we exist at all. You enable and inspire us to do our best every day. And our entire mindset flows from a sense of deep gratitude and an unshakeable commitment to doing right by you.
Quality in everything
For us, “doing right by you” means quality in everything. We don’t make products that are good enough. You choose us because we excel – and so we strive for excellence in every product we make, in every interaction with you.
Open and honest
Quality is difficult, and we depend on you to help us deliver it. This takes openness and honesty. Curious by nature, we want to know what you need from us and what you think about our work – even when you’re less than fully satisfied. Let us be frank with each other. When we are, there’s no limit to the success we achieve.
Our Capabilities
Market insights
With sales to more than 150 countries worldwide, we understand your market, your needs and your challenges wherever you do business. Our in-house insights team collects knowledge about market trends and developments around the world, and we use these insights to develop solutions and advisory services that benefit you today and open new doors tomorrow.
Innovation
We have a team of 60 engineers working on R&D projects that result in breakthrough solutions for your business. Fully integrated dispense solutions, beverage towers in delightful new designs and materials, digital lenses for POS marketing, and advanced “internet of things” solutions. These are just some of the Micro Matic innovations that benefit our customers every day.
Collaborative project
Looking for an entirely bespoke solution? From brand-enhancing tower design to novel dispense concepts, our designers, engineers and project managers work with collaborative projects daily. For major chains and companies with access to many outlets, our EOT department develops innovative large-scale projects that can transform entire business areas.
Digital journeys
Digitizing your beverage dispense operations can boost sales, optimize performance, ensure beverage quality, and enhance customer satisfaction and your brand. Covering digital signage, sensor technologies, mix controllers, analytics and other tools, our DIGIPATH unit can help you along at any point on your digital journey. For us, digitization isn't about going all the way, but doing what's right for you.
Modern manufacturing
In line with our “quality in everything” principle, we invest heavily in our manufacturing setup. Starting with raw materials, our global scale gives us unmatched purchasing power, which keeps quality high and costs low. Our factories employ the latest manufacturing technologies, and of course we maintain exhaustive quality control systems throughout our operations.
Learn more?
To learn more about building your business on better beer quality,
please fill in the form or contact your local Micro Matic office.