Shaping the future of beverage dispensing
At Micro Matic, we’re committed to shaping the future of professional beverage dispensing. Our ambition is clear: To be the global market leader within the professional beverage dispensing equipment industry.
This ambition is deeply rooted in our heritage of innovation, excellence, and commitment to quality. Every day, we work toward shaping the future of beverage dispensing — globally and across diverse markets.
A clear commercial focus
We drive growth through three core priorities:
- Beer – Building on decades of expertise to set the standard for draft beer dispensing worldwide.
- Carbonated Soft Drinks (CSD) – Providing reliable, efficient solutions for the world’s most recognized beverage brands.
- EOT – Everything on Tap – Delivering customized dispensing solutions across a wide range of beverages, including cocktails, coffee and tea, juice, wine, and spirits.
In addition, we serve the Water market and select specialty industries that demand precise, efficient, and scalable dispensing systems.
Always nearby
Three strategic levers driving our future
Our path to market leadership is driven by three strategic pillars:
Customer orientation
We align our performance management, services, and innovations to consistently enhance customer satisfaction and loyalty.
Digitalization
Advancing both digital products and customer interaction to create smarter, more connected dispensing solutions and experiences.
Sustainability
Strengthening our sustainability position and embedding it into our value proposition for partners, customers, and the planet.
Building the foundation
Our strategy is supported by two core elements that guide how we work:
Globalization
Driving global alignment across our organization while securing local execution, supported by global product management and operational excellence.
One company approach
Acting as one Micro Matic worldwide, uniting our teams, culture, and solutions to better serve our customers and partners.
