
The M-Draft
the perfect draft beer
M-Draft is Micro Matic's philosophy for delivering the perfect draft beer experience. Combining global best practices with advanced system design, M-Draft ensures every pour meets the highest standards of quality, consistency, and efficiency—bringing the brewer's vision to life from keg to glass.


Every Draft Beer Should Be Served with Perfect Quality
Increase sales - more brands
In many Nordic countries, draft beer sales have been declining in recent years, while the number of available brands has continued to grow. Traditionally, this combination of low sales and many brands has posed a challenge to maintaining draft beer quality. The M-Draft program changes that by enabling outlets to offer a wide selection of beer brands without compromising on quality, even when initial sales volumes are low.
Strengthen Customer Loyalty
Consistent quality is the key to keeping customers coming back. With M-Draft, you can ensure that every pour is a great-tasting beer, making the difference between retaining loyal patrons and missing out on sales opportunities. Delivering exceptional quality every time encourages customers to return, increasing repeat business and long-term sales.
Attract New Customers
Quality is the number one factor influencing where beer enthusiasts choose to enjoy a draft beer. M-Draft allows you to offer a diverse range of beer styles without sacrificing quality, creating a more appealing experience for a broader audience. By delivering consistently fresh, flavorful beer, you can open the door to new sales opportunities and grow your draft beer sales through variety and excellence.
M-draft means more

Sales
M-Draft is designed to help outlets increase their draft beer sales by maintaining consistent quality and offering a wide variety of brands. When customers know they can count on a perfect pour every time, they are more likely to choose draft beer, leading to higher sales volumes and increased revenue. The ability to serve multiple brands without compromising quality also opens up new opportunities for attracting different types of customers, ultimately driving sales growth.

Quality
At the heart of M-Draft is a commitment to quality. Our systems ensure that each component is built to the highest standards, resulting in exceptional draft beer with every pour. M-Draft solutions are also designed with energy efficiency in mind, reducing energy consumption while maintaining the ideal temperature and carbonation for draft beer. This means not only delivering a great beer experience but also lowering operational costs.

Sustainability
M-Draft supports a sustainable approach to draft beer dispensing. By using energy-efficient components and durable materials, the system minimizes its environmental impact while providing a long-lasting, cost-effective solution for businesses. The reduction of waste through optimized system design and careful temperature control further enhances sustainability, making M-Draft the responsible choice for both the planet and your bottom line.

User friendly system
M-Draft is designed with the user in mind, ensuring that the system is not only effective but also easy to operate and maintain. The user-friendly setup includes intuitive controls and straightforward maintenance procedures, allowing staff to focus on providing great customer service rather than troubleshooting complex equipment. Safety features are also built into the system, protecting both users and customers.

Attraction
M-Draft isn’t just about functionality; it’s also about creating an appealing experience for customers. With stylish and innovative tower designs, custom branding options, and well-thought-out visual elements, M-Draft enhances the aesthetic appeal of any venue. Attractive draft beer dispensing systems can draw customers' attention and create a strong visual impact, reinforcing brand identity and making the draft beer experience more engaging.
Learn more?
If you are interested in learning how you can build your business on better beer quality,
please fill in the below form or contact your local Micro Matic office.