Towers with integrated and non-intrusive telemetry at Brau!

Lift your revenue through IoT driven quality improvements & sales targeting. Increase earnings by asset and logistics optimization, based on real time data.

As a part of our DigiPath strategy, we are excited to display our strategic collaboration with IoT company Bar Analytics at Brau!

The first products to launch as part of the new collaboration are internet-connected towers. The towers include Bar Analytics' new non-invasive volume and quality sensor integrated into the font.

Why consider IoT at your point of sales:

Know in real time what has been served per tap, per outlet, per region or in total to best plan your production.

Analyze marketing efficiency in real time - data is captured in detail allowing second-by-second analysis over key periods like sports events.

Optimize asset use - check the right number of taps and coolers are in every venue. Allow your customers to see their data, tracking yield, cleaning and out of hours pouring.

Easily detect outlets with insufficient cooler capacity or potential failures.

Know when and how cleaning was last performed – and the amount of beverage served in uncleaned lines to boost dispense quality.

Prioritize your technicians’ time. Automatically get a shortlist of problem outlets to visit, based on cleanliness, temperature, pressure or foaming problems.


The benefit of the Micro Matic and Bar Analytics solutions:

Simplify the installation of your IoT solution by having it fully integrated into your dispense equipment from factory.

Experience the next generation of sensing technology within point of sales measurements.

Utilizing clean, non-intrusive ultrasonic sensor measurement. Rely on robust sensor design, ingress protection and integrated gateways to deliver the industry’s most compact solution. Delivered from a company dedicated to draft quality.

Micro Matics DigiPath strategy

Digitizing your beverage dispense operations can boos sales, optimize performance, ensure beverage quality, and enhance customer satisfaction of your brand. Covering digital signage, sensor technologies, mix controllers, analytics and other tools. Our DigiPath strategy is aimed to help you along at any point for your digital journey. For us, digitization isn’t about always going all the way, but doing what’s right for you.

The Micro Matic and Bar Analytics collaboration:

As a part of the DigiPath strategy, Micro Matic and Bar Analytics have entered a long-term strategic collaboration to digitize Micro Matics's market-leading products.

The collaboration will bring together Micro Matic's quality products with Bar Analytics' advanced internet-connected sensing technology. The sensing technology spans the full range of beverage sales and quality measures, including volume, liquid temperature, foam, cleaning, cooler temperatures and gas pressures.

The first products to launch as part of the new collaboration are the internet-connected towers.

The collaboration will expand in time to include other products in the Micro Matic range.

The first internet connected towers will be on display at BrauBeviale 2024.Come and visit Micro Matic in Hall 4 Stand 204, 305 and Bar Analytics in Hall 5 Stand 204.

IoT Tower