Privacy and Cookie Information
privacy and cookie policy
Introduction
At Micro Matic A/S, Holkebjergvej 48, 5250 Odense SV, CVR-no. 49655118 ("Micro Matic", "us", "we", or "our"), we understand the importance of treating the personal data of our customers, business partners, suppliers, visitors to our website, and other individuals that we interact with in a confidential manner. We are committed to following the requirements and obligations in relation to data privacy in accordance with applicable law, including the EU General Data Protection Regulation ("GDPR") and the Danish Data Protection Act. Therefore, we have secure and adequate data processing procedures in place.
We are the data controller for the processing of your personal data. Below we have provided an overview of the processing activities involving personal data, including among others the purpose thereof and the legal basis.
If you have any questions to this privacy and cookie policy (“Privacy Policy”) or you wish to exercise your data subject rights pursuant to Chapter III of the GDPR and according to section 6 of this Privacy Policy, please contact us by e-mail at mm@micro-matic.dk.
PRocessing of personal data
Website visitors (cookies and similar technologies)
| Purpose | Categories of personal data | Legal basis for processing | Recipients of your personal data | Retention period |
|---|---|---|---|---|
| The purpose of using cookies is to improve your user experience on our website: https://www.micro-matic.com/en/ ("Website"), to provide functionality, to generate statistics, to target the marketing of our products to your needs, and to remember your preferences. Find more information about our use of cookies in section 5 below. | When you visit the Website, we will process personal data about you, such as your acceptance of cookies and similar technologies, the placement of cookies, browser type and version, IP-address, and length of the visit. We will also process information on your use of our online contact forms and registration for events. | The legal basis for our use of functionality cookies on the Website is our legitimate interests and it is our assessment that our legitimate interests override your interests or fundamental rights and freedoms, cf. Art. 6(1)(f) of the GDPR. The legitimate interests pursued are to provide you with a website that functions, including online contact forms and registrations. The legal basis for our use of other non-functionality cookies, such as statistical and marketing cookies, is your consent, which you will be asked to provide when you visit the Website for the first time or at a later point if there are subsequent changes in the cookies used on the Website, cf. Art. 6(1)(a) of the GDPR. | We may share your personal information with the provider of our cookie solution and business partners or other collaborators within the purposes for the cookies used, for instance, in relation to use of Google Analytics. Such third parties include, among others, social media providers, as further described in section 4 below. | Personal data collected via cookies through use of the Website are stored for different periods depending on the type and purpose of the cookie in question. See section 5 below. |
Newsletter recipients
| Purpose | Categories of personal data | Legal basis for processing | Recipients of your personal data | Retention period |
|---|---|---|---|---|
| The purpose of our newsletter is to brand our products and business. About the technologies used: We use tracking technologies in our newsletters in the United States to measure whether our news is opened and read, and which links are clicked. We do this to be able to send more relevant content to you. | If you sign up for our newsletter, we will process personal data about you, such as name and surname, job title and name of the company you are employed at, subject(s) of interest and your email address in order to tailor the content of and send you our newsletters. | The legal basis for the processing of your personal data in relation to your subscription to our newsletter is your consent, which you will be asked to give when you sign up for the newsletter, cf. Art. 6(1)(a) of the GDPR. To declare that you wish to unsubscribe, you may use the respective link included in all newsletters or by contacting us at mm@micro-matic.dk. | Certain third parties, such as the provider of the technical solution that assists with the delivery and management of newsletters, process your personal data on our behalf and in accordance with our instructions and the obligations set out in a data processing agreement entered into with us. These data processors are not allowed to process your personal data for their own purposes. | Personal data related to your newsletter account is stored until you withdraw your consent and no longer wish to receive newsletters from us. For the purpose of documentation, limited personal data documenting valid consent may be stored up to 2 years after the last newsletter you have received from us. |
Contact persons at a customer, business partner or supplier
| Purpose | Categories of personal data | Legal basis for processing | Recipients of your personal data | Retention period |
|---|---|---|---|---|
| The purpose of processing your personal data is for us to communicate with you as a contact person employed by one of our customers, business partners or suppliers. If you are a contact person employed by one of our subsidiaries' customers, business partners or suppliers, the purpose of processing your data is for us to communicate with you as a contact person on behalf of our subsidiaries. | When we communicate with you as a contact person, including when we communicate with you on behalf of a subsidiary, we will process personal data about you, such as name, email address, telephone number, job position, company you are employed at, e-mail correspondence, registration for events and feedback from customer satisfaction surveys. | In certain cases, the processing of your personal data is necessary to comply with a legal obligation to which we are subject, such as the retention of accounting records in accordance with the Danish Bookkeeping Act (In Danish: Bogføringsloven). In such cases, the legal basis is Article 6(1)(c) of the GDPR. In other cases, where you are an employee at a company that is our customer, business partner or supplier or an employee at a customer, business partner or supplier of one of our subsidiaries, the legal basis for the processing, including intra-group disclosure, of your personal data in relation to you being a contact person is our legitimate interests, and it is our assessment that our legitimate interests override your interests or fundamental rights and freedoms, cf. Art. 6(1)(f) of the GDPR. The legitimate interests pursued are to communicate with our or a subsidiary's customer or business partner where necessary for business and collaboration purposes, including contract management, continuous dialogue, sending out customer satisfaction surveys and collecting feedback. | We may disclose your personal data to authorities, if we are legally obliged to do so. If you are a contact person employed by one of our subsidiaries' customers, business partners or suppliers and we communicate with you on behalf of one of our subsidiaries, we may disclose your personal data to our subsidiary (intra-group disclosure). In certain specific cases, e.g., in connection with disputes, including when the disclosure of your personal data is necessary for the establishment, exercise or defence of our legal claims, we may disclose your personal data to our advisers or other relevant third parties provided it is deemed necessary and lawful. Certain third parties, such as the provider of our CRM solution and the technical solution behind the customer satisfaction surveys, process your personal data on our behalf and in accordance with our instructions and the obligations set out in a data processing agreement entered into with us. These data processors are not allowed to process your personal data for their own purposes. | We will store personal data about you (i) as long as we communicate with you because you are our point of contact at one of our customers, business partners or suppliers, (ii) until we are no longer obligated to do it, or (iii) until it is no longer necessary for the establishment, exercise, or defence of a legal claim. |
Social media
| Purpose | Categories of personal data | Legal basis for processing | Recipients of your personal data | Retention period |
|---|---|---|---|---|
| If you choose to follow or communicate with us on social media (LinkedIn, Facebook and Instagram), we will process your personal data. The purpose of processing personal data on our social media is to communicate and interact with you, as well as to market ourselves to you. | When you interact with us on social media (like, comment, follow, etc.), we gain insight into the personal information you have made available on the social media platform, including, for example, your name, gender, job title, interests, city, comments, visits, and 'likes' on our page or posts. | When we process your personal data on social media, the basis for the processing is our legitimate interest in being able to communicate with and market ourselves to you, as well as to improve our business. We assess that your interests or fundamental rights and freedoms do not override this, in accordance with Article 6(1)(f) of the GDPR. | Providers of the respective online services, LinkedIn Corporation (LinkedIn) and Meta Platforms Ireland Limited (Facebook and Instagram), are data controllers for their own processing of your personal data and joint data controllers with us for the sharing of your personal data for the purpose of displaying our news and offers and excluding recipients from irrelevant messages and target groups. We have no control over the independent processing of your personal data by social media, and we therefore refer you to their individual privacy policies for more information about their processing and sharing of your personal data. | We process your information for our legitimate purposes until you delete it from the respective social media platform, for example, by deleting your comment or your 'like'. |
Board members and shareholders
| Purpose | Categories of personal data | Legal basis for processing | Recipients of your personal data | Retention period |
|---|---|---|---|---|
| If you are a board member or a shareholder, we will process your personal data to make necessary registrations with relevant authority/-ties. Further, we process information about material and minutes from board meetings and minutes from shareholders' meetings, that may include personal data such as e.g. names and resumés of opinions and similar. | When you are registered as a board member or as a shareholder, we gain insight into your contact information, identification data, and CPR number. If you are a shareholder, we also process information about the number of shares you own. | The processing of your personal data is necessary to comply with a legal obligation to which we are subject, such as the duty to register board members and shareholders in the Danish Companies Act (in Danish: Selskabsloven). In such cases, the legal basis is Article 6(1)(c) of the GDPR and Sections11(2)(1) the Danish Data Protection Act (in Danish: Databeskyttelsesloven). | The Danish Business Authority (in Danish: Erhvervsstyrelsen) is data controller for their own processing of your personal data. Our disclosure of your personal data includes identification information incl. name and address and CPR number. In this regard, we refer to the Danish Business Authority's privacy policy for more information about their processing of personal data. | Your information is maintained and deleted on an on-going basis. Personal data such as contact information are deleted when you resign. Board materials are kept as long as necessary and as long as it serves a purpose of documentation. |
Contact via our contact form on our Website
| Purpose | Categories of personal data | Legal basis for processing | Recipients of your personal data | Retention period |
|---|---|---|---|---|
| If you choose to use our contact form on our Website to communicate with us, we will process your personal data. The purpose of processing your personal data is to communicate with you. | When you use our contact form to communicate with us, we will process personal data about you, such as name, email address, telephone number, company you are employed at, country and your question or comment, as well as further e-mail correspondence. | When we process your personal data given in our contact form, the basis for the processing is our legitimate interest in being able to communicate with you for business purposes, including improvement of our business. We assess that your interests or fundamental rights and freedoms do not override this, in accordance with Article 6(1)(f) of the GDPR. | We may disclose your personal data to our subsidiaries (intra-group disclosure) if disclosure is necessary to handle your inquiry effectively. | We will store personal data about you (i) as long as we communicate with you, or (ii) until it is no longer necessary for the establishment, exercise, or defence of a legal claim. |
Transfer of your personal data to a third country (outside of eu/eea)
In certain cases, your personal data may be transferred to countries outside of the EU/EEA. We ensure that such transfer will be carried out in accordance with the applicable data protection laws. This entails that any party outside of the EU/EEA that will receive your personal data will ensure an adequate level of protection, for example, by entering into the EU standard contractual clauses ("SCCs") with us. We will ensure the implementation of supplementary safeguards if deemed necessary in the specific case. You may receive a copy of the legal basis for transfers upon request. Please contact mm@micro-matic.dk.
Social media
The Website use social media plug-ins ("plug-ins") from the social networking sites LinkedIn, Facebook and Instagram. When you visit our social media sites or the Website, where social media plugins have been installed, our social media service providers collect and process your personal data using pixels, subject to your consent to the service provider, as applicable. Such collection and processing take place even if you have no account on the social media.
If you access the Website using such a plug-in, your browser will contact the server of the underlying social networking site, load the visual presentation of the plug-in, and present it to you. While this is happening, the social networking site receives information concerning your visit to our website, as well as further data such as your IP address. We receive anonymous demographic and geographic statistics from the social media on the visitors on the Website and our social media sites.
We are joint data controller with our social media providers for personal data collected and processed in connection with your visit to our social media sites and the Website. It means, among other things, that you may contact both us and the social media providers to exercise your rights under the GDPR. Social media platforms have primary responsibility for ensuring compliance with the GDPR and responding to requests from visitors on LinkedIn, Facebook and Instagram. If you are registered as a user of the social media platforms, you may exercise your rights via your account settings.
We have no influence on the amount of data that social networking sites collect via an active plug-in. For more information, please consult the relevant data privacy notice:
Use of cookies
When you visit the Website for the first time, you will be asked to give your explicit consent to the use of cookies on the Website or decline the use of all or some of the cookies. Please note that the use of functionality cookies does not require your consent, as such cookies are necessary for the function of the Website. We encourage you to accept the cookies used by the Website, because it will help us improve you and other people's experience when visiting the Website. If you decline the use of cookies, there may be a variety of functionalities on the Website, which you cannot utilize.
When you use the Website, we do not register any information that can identify you directly, such as name and address. However, we register how you navigate around the site, so we can learn more about how our site is used, and we register your IP-address, which can identify indirectly.
What are cookies
A cookie is a text file that is sent to your browser from the Website and saved on your computer, phone or whichever device you use to access the internet. However, the meaning of the word “cookies” in this Privacy Policy and in the consent text also includes other kinds of automated data collection, e.g. Flash-cookies (Local Shared Objects), Web Storage (HTML5), JavaScript’s, pixels, or cookies placed by the use of other kinds of software. The word “cookies” also refers to information about MAC-addresses and other information about your device.
There are basically two types of cookies - so-called session cookies and persistent cookies. Session cookies are information units that are deleted when you close your web browser. Persistent cookies are information units that are stored on your computer until they are deleted. Persistent cookies delete themselves after a certain period but are renewed each time you visit the Website. We use both session and persistent cookies. Read more about this in our "Cookie Information" on our Website where you will also find an overview of the specific cookies we use.
The purpose of cookies
Cookies may be used for a number of purposes, but in essence they are used to save information about your activity on the internet. Cookies contain information that later in time can be read by a web server on the domain that issued the cookie in question. This means that the relevant website remembers you the next time you visit it.
We collect information via cookies in order to improve your user experience on the Website and products, to provide and improve usability and functionality, including to support the functions of a "Content Management System" and the integration of a third-party platform on the Website, to remember your preferences, to generate statistics, analysis and website performance reviews based on both anonymous and non-anonymous information about you and your activity on the Website, marketing purposes, tracking of your location and to customize and target our advertising across different channels and devices, including integration of a third-party platform on the Website to deliver targeted advertising as well as advertising through partners and on social media platforms. The benefit for you is that you will save time next time you visit the Website, as you do not have to enter the same information again and that the content will be adjusted to your preferences.
How long are cookies stored?
Cookies delete themselves after varying periods but are updated automatically when you visit the Website again. Strictly necessary cookies are deleted after a session or a year, while functional cookies are deleted after a session, a few seconds or 18-29 minutes. With regard to statistical and marketing cookies, statistical cookies are deleted after 30 minutes or a year, and marketing cookies are deleted after a session, 15-30 minutes, 3-6 months or a year.
You can find more information about the different storage intervals in our "Cookie Information" on our Website.
Third party cookies
To further develop and improve the Website, we use cookies from certain third parties. The purposes are preparation of statistics and analyses of online behaviour. The third parties place the cookies on your computer on our behalf and prepare the statistics, etc. Third parties used are: .hubspot.com, .hsforms.com, m.stripe.com, podio.com, .hsforms.net, .hs-analytics.net, .hs-scripts.com, .hs-banner.com, .linkedin.com, .googleadservices.com, .doubleclick.net, .123formbuilder.com and.youtube.com. Our third parties are also listed in our "Cookie Information" on our Website.
Removal of cookies
You can always reject or deselect the location of cookies on your computer by changing the settings in your browser or by visiting the permanent representation of the cookie banner available here:
Please note that if you opt out, there are many features and services on our Website that you cannot use because they require the Website to remember the choices you make.
Cookies that you have previously accepted can easily be deleted subsequently. If you use a computer with a newer browser, you can delete your cookies using the shortcut keys: CTRL + SHIFT + Delete. If the shortcut keys do not work and/or if you use a MAC, you must start by finding out which browser you are using, and then click on the relevant link with guidelines on how to opt out of cookies:
- Guidance – Firefox
- Guidance – Google Chrome
- Guidance – Edge / Internet Explorer
- Guidance – Safari
- Guidance – Opera
- Guidance – Flash Player
- Guidance – iPhone / Apple
- Guidance – Android Phones
Note that if you use multiple internet browsers, you must delete cookies in all your browsers.
Your rights
We have implemented several measures to protect your personal data and ensure your rights. As a data subject, you can exercise the rights listed below. Please note that certain limitations may apply to your ability to exercise these rights, for example, when your right to obtain the information is found to be overwritten by essential considerations of private interests.
The Danish Data Protection Agency has prepared guidelines regarding the data subjects’ rights. The guidelines can be accessed here (only available in Danish).
As a data subject you have the following specific rights, unless otherwise exceptionally provided by the data protection legislation:
Right of access
Right of rectification
Right of erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to object
Right to complain to the Data Protection Agency, Datatilsynet
If you disagree with the way in which we process your personal data, you may file a complaint with the Danish Data Protection Agency, using the contact details that are available at www.datatilsynet.dk. However, we hope that you will contact us first, using the below contact details, so that we may reach agreement.
Right to withdraw a consent
If the processing of your personal data is based on your consent, cf. Art. 6(1)(a) of the GDPR, you have the right to withdraw your consent at any time. Please note that your withdrawal does not affect the lawfulness of the previous processing of your personal data which until your withdrawal has been based on your consent.
If you wish to exercise any of the above-mentioned rights, or if you wish to withdraw a former consent, you are welcome to contact us at mm@micro-matic.dk.
Questions or complaints
If you have any questions relating to this Privacy Policy, you wish to exercise your rights as mentioned above, or you disagree with the way we process your personal data, you can contact us at mm@micro-matic.dk.
Amendments to this privacy policy
We have the right to modify this Privacy Policy regarding new technologies, regulatory requirements, or other purposes. For this reason, please visit this page periodically. Below is highlighted the date when the last version of this Privacy Policy has been uploaded.